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Une étude d’Edelman Intelligence montre que les deux tiers des consommateurs français (65%) choisissent d’acheter ou de boycotter une marque pour ses prises de position. Ce qui n’était hier qu’un simple avantage devient aujourd’hui une obligation. Pour exister, croître et embellir, une société se doit d’être aux prises de positions sociétales. Voilà le principal enseignement de l’étude Earned Brand 2018 menée dans huit pays par le cabinet d’études et d’analyses Edelman Intelligence auprès de 8000 personnes en ligne et de 32 000 sondés sur mobile. Les chiffres de cette enquête ont de quoi donner à réfléchir aux dirigeants qui essaieraient encore de jouer la carte du « business as usual » en refusant de s’impliquer dans la vie de la société. Une lame de fond Près des deux tiers des consommateurs français (65%) choisissent aujourd’hui d’acheter ou de boycotter une marque pour ses prises de position. Plus intéressant encore, ce…

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Qu’est-ce que cela signifie aujourd’hui d’être un médecin ? Est-ce toujours une discipline que nous pratiquons lorsqu’une machine sait mieux que nous le diagnostic, le traitement ou le destin de notre patient ? Serons-nous toujours la main qui rassure par la parole et le soin ? Il reste difficile de prédire quand l’intelligence artificielle (IA) deviendra si puissante qu’elle devancera les êtres humains. Certains voient ce jour arriver bientôt et les prévisions extrêmes voient disparaître des disciplines entières comme la radiologie ou la dermatologie, remplacées par l’IA. La vérité est beaucoup moins claire. La perspective de l’IA est une tache de Rorschach sur laquelle beaucoup transfèrent leurs rêves technologiques ou leurs angoisses L’article à lire dans le Lancet – October 11, 2018DOI

New technologies have sometimes had very harmful effects, but in many cases the early warning signs have been suppressed or ignored. The second volume of Late Lessons from Early Warnings investigates specific cases where danger signals have gone unheeded, in some cases leading to deaths, illness and environmental destruction. The first volume of Late Lessons, published in 2001, was a ground breaking report detailing the history of technologies subsequently found to be harmful. The new 750-page volume includes 20 new case studies, with far-reaching implications for policy, science and society. Case studies include the stories behind industrial mercury poisoning; fertility problems caused by pesticides; hormone-disrupting chemicals in common plastics; and pharmaceuticals that are changing ecosystems. The report also considers the warning signs emerging from technologies currently in use, including mobile phones, genetically modified organisms and nanotechnology. The historical case studies show that warnings were ignored or sidelined until damage to…

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C’est dans le MIT review que j’ai décelé ceci – Analyzing the way you type and scroll can reveal as much as a psychological test. There are about 45 million people in the US alone with a mental illness, and those illnesses and their courses of treatment can vary tremendously. But there is something most of those people have in common: a smartphone. A startup founded in Palo Alto, California, by a trio of doctors, including the former director of the US National Institute of Mental Health, is trying to prove that our obsession with the technology in our pockets can help treat some of today’s most intractable medical problems: depression, schizophrenia, bipolar disorder, post-traumatic stress disorder, and substance abuse. Mindstrong Health is using a smartphone app to collect measures of people’s cognition and emotional health as indicated by how they use their phones. Once a patient installs Mindstrong’s app,…

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 Denise Grady and Jan HoffmanOct. 5, 2018 , dans le New york Times About 14 million women and men become infected with the human papillomavirus each year in the United States, according to the Centers for Disease Control and Prevention.CreditCreditKeith Bedford/The Boston Globe.  The HPV vaccine, which prevents cervical cancer and other malignancies, is now approved for men and women from 27 to 45-years-old, the Food and Drug Administration said on FridayThe vaccine is Gardasil 9, made by Merck, and had been previously approved for minors and people up to age 26. It works against the human papillomavirus, HPV, which can also cause genital warts and cancers of the vulva, anus, penis and parts of the throat. The virus has many strains. It is sexually transmitted, and most adults encounter at least one strain at some point in their lives. The vaccine protects against nine strains, including those most likely…

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Dr. Oxman is the founder of a discipline she calls material ecology, which marries the technological advances of computational design, synthetic biology and digital fabrication (otherwise known as 3-D printing) to produce compostable structures, glass objects that vary their optical and structural properties, and garments made from a single piece of silk fabric.

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